People seem to be a little bit confused about the distinction of logos and brands. And by people I mean both, designers and clients. Often when clients refer to a brand they mean their logo. On the other hand there are logo designers who claim that they are doing a new brand for a company although they (“only”) design a new logo for them.
Your cover and profile picture on your Facebook site is a very important marketing element. And I would say that it is a good (crucial actually) thing to keep your profile clean, sharp and professional. Don’t forget that you only have one attempt to make a great first impression.
The thing is that a pure originality doesn’t exist. We all are surrounded by the same things, we attend the same schools and courses and watch the same series. And that means that we may have similar ideas and therefore produce similar logos.
Do you want to incorporate words like “web”, “software” or “service” into your company name? I would recommend to reconsider your intentions. It is neither creative nor original. Write down several adjectives that describe your company or service instead. What are the core values that you want to represent and how do you differ from the competition?