Graphic designer

Drahomír Posteby-Mach

I’m Drahomír Posteby-Mach, a freelance graphic designer mainly focused on branding and logo design. I’m based in Malmö, Sweden.

I work with clients from all around the globe. Simply let me know your time zone so we can find a suitable time to chat.

Recent posts

Unique logo, the ways how to check it

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A unique logo, three ways how to check your logotype

Hello beautiful reader, today I want to share with you several thoughts on logo design. I would like to show you how to get to know whether your have a unique logo or not.

Trust the internet

Living in a digital world has it pros and cons and when it comes to logo design one of the pros is that you can relatively easily check uniqueness of your logo.

Google

Yes, uncle Google always knows and if you cannot find something on Google it probably doesn’t exist.

You have perhaps never noticed that tiny feature on Google — Google images. It is a great service that helps you find a matching image (logo) to an uploaded image.

Unique logo

Simply crop the symbol from your logo, save it and upload the file on google.com/images and search results. Google finds pictures that are similar to the uploaded picture for you. 

Tiny Eye

The second option to is TinyEye. TinyEye is a reverse image search engine that finds where the uploaded image appears online.

Trademark offices use MatchEngine to speed up the process of identifying infringing trademarks and facilitating new trademark registrations.

Unique logo

Yandex

You can even use Yandex which is other reverse image search engine. 

If you want to dig a bit deeper you need to play with your logo and adjust it. You can rotate or reflect (vertical or horizontal) your logo and you can even change the colours of your logo (or try the black-white version of your logo) and search results again.

Unique logo

If you don’t find anything similar with these three engines you can be 99% sure that your logo is not a copy of already existing logo. Congratulations!

What if ...

There is no need to panic if you find a logo/image that is similar to yours. There are zillions logos out there and if your logo is a simple geometric one you can be sure that someone is already using a triangle as a logo. That means that your logo is necessarily not a simple copy of already existing logo it just lacks creativity and originality.

The thing is that a pure originality doesn’t exist. We all are surrounded by the same things, we attend the same schools and courses and watch the same series. And that means that we may have similar ideas and therefore produce similar logos.

But if you find an exact copy of your logo I would recommend to arrange a meeting with your designer and demand a clarification.

What to do to get a unique logo

I would recommend to talk to a professional logo designer and request a logo that is more sophisticated (not a regular triangle so to speak). You can be sure that you would get a unique, effective and creative logo that fits your purpose when choosing me as your logo designer.

Thank you for taking your time to read my article. I hope that you find it useful. I am looking forward to see your thoughts in the comment section below.

More to explorer

Trademarks

Trademark and its protection

Trademark protection is an interesting topic and it is even more interesting for me since I am a logo designer who cares. On the 26th June 2018 there was a very informative presentation on the given topic organised by Drivhuset Malmö.

Colours in design and business

It is good to know that there is psychology behind colours. It means that we connect colours to feelings and emotions. The truth is, however, that how we personally feel about particular colours highly depends on our personal experiences, culture, religion, gender, age and other factors.

Coca-Cola

Good logo, the five crucial attributes

A good logo is a logo that is effective. An effective logo works for your company and represents your brand and your values. An good logo is not a good-looking or a cute pictogram that you fancy. Design has to serve a purpose and therefore it is not art. I have put together five crucial aspects of an effective logo.

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